About us
Riders selling bikes to riders
How we got here
Born in a garage,
raised on a track
Offroad Midlands began with a frustration every riding parent knows: buying a kid's first bike online meant gambling on a faceless importer, and half the “kids' bikes” out there were toys in disguise.
So we started importing and setting up bikes ourselves. Properly. Word spread around the local tracks, the adults started asking for pit bikes of their own, and the garage got very small, very fast.
Today we're the Midlands' go-to for family off-road: electric balance bikes for three-year-olds, first petrol bikes for juniors, and pit bikes, dirt bikes and quads for the grown kids. Same rule as day one: if we wouldn't ride it, we won't sell it.
What we stand for
Three rules of the roost
Safety before sales
Every kids' bike we sell can be restricted, and we'll happily talk nervous parents through speed limiters, kill switches and the right protective kit, even if it means recommending the cheaper option.
Set up, not boxed up
Bikes leave us assembled, fuelled and safety-checked by mechanics who race at weekends. No flat-pack misery, no mystery bolts left over.
Ride what we sell
Every model in the shop has been ridden hard by someone on the team. If it can't take Midlands mud, it doesn't make the website.